Fly on the wall

Design Summit in Bangalore: Day 1 update

December 13, 2007 · 2 Comments

This year the CII-NID Design Summit’s in Bangalore. Just got back from Day 1.

Met with several interesting people (some for the first time)…Kevin Schmidt & Uday Dandavate from SonicRim, Tom Burchard from Continuum, Sudhir Sharma from Elephant (who announced their 6-week old partnership with RKS, which is an interesting development for the design industry in India to keep an eye on).

Other notes:

  • Ravi Sawhney spoke about his trademark ‘Psycho-Aesthetics‘ approach to product design. And what’s even more interesting, Psycho-Aesthetics is being taught at Harvard Business School. Very cool.
  • RKS Guitars…an interesting coming together of design & music.
  • For the umpteenth conference in the recent past, a ‘panel discussion’ ends up being a session where half a dozen ‘panelists’ are sitting up there on the stage and one of them go upto the podium and deliver a 15-20 minute presentation, most often a blatant pitch about their design firm…and worse, a presentation that has zero correlation with the one who presented earlier. So, where’s the “panel discussion” then? (Only Dilip Chabria seemed to be peeved about this phenomena…my sympathies with him…he actually didn’t have a PPT ‘coz he actually thought it was going to be a “panel discsussion”)! ;-)

Looking forward to the break-out sessions and few interesting discussions tomorrow, like Fitch’s presentation…(Fitch has started up in Bombay and one of their first projects for the Aditya Birla Group is already Live in the stores) and the panel discussion about “Thriving in the competitive marketplace with design” with the big names, Kishore Biyani and Bruce Nussbaum. More updates by Friday….

Categories: Bangalore · Business · Design · Ethnography · India · Innovation
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2 responses so far ↓

  • John Tucker // December 16, 2007 at 9:10 am | Reply

    Those panels should have been half as big in a room half the size! I also enjoyed listening to Gregg Davis from Design Central talk about how people develop “friend” relationships with products, services and brands. And Banny Bannerjee on the future of design education: “Who will educate the educators?”

  • Fly on the wall // December 17, 2007 at 8:06 pm | Reply

    That room could have accommodated at least another 100 people. I wish they had given out free entry to students.

    Unfortunately missed few sessions on Day 2. Banny’s take on future of design education sounds interesting. Do you have details on that presentation?

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